Editorial Methodology

<div class="gm-inner">
<nav class="gm-crumb"><a href="/pages/korean-skincare-guide">Skin Hub</a> / <strong>Editorial Methodology</strong></nav>
</div>

<header class="gm-inner gm-hero">
<div class="gm-kicker">Editorial Standard</div>
<h1 class="gm-h1">Our Editorial Methodology</h1>
<p class="gm-standfirst">The Skin Hub isn't a blog. It's an editorial house of skincare knowledge. Every article goes through the same process — research, practice-based writing, expert review by a cosmetologist, and regular updates. Here's exactly how.</p>
</header>

<div class="gm-inner">
<div class="gm-principles">
<div class="gm-pcard"><span class="gm-pnum">01</span><h3>From practice, not trends</h3><p>We write about what works on real skin — not whatever is trending on TikTok this week.</p></div>
<div class="gm-pcard"><span class="gm-pnum">02</span><h3>Every article expert-reviewed</h3><p>Before publication, every piece is reviewed by a cosmetologist with 15 years of experience.</p></div>
<div class="gm-pcard"><span class="gm-pnum">03</span><h3>No exaggeration</h3><p>No "miracle" claims or absolute promises. Realistic expectations, clear limitations.</p></div>
<div class="gm-pcard"><span class="gm-pnum">04</span><h3>Transparent recommendations</h3><p>Products are chosen editorially. Whenever an article includes a recommendation, it's clearly labeled.</p></div>
</div>
</div>

<section class="gm-inner gm-block">
<div class="gm-eyebrow">Process</div>
<h2 class="gm-h2">How an article comes together</h2>
<p class="gm-lead">Every piece of content in the Skin Hub goes through five steps. No step is skipped — not even for short articles.</p>

<ol class="gm-flow">
<li class="gm-step">
<div class="gm-step-num">1</div>
<div class="gm-step-body">
<h4>Research and the reader's question</h4>
<p>Every article starts with a real question: what is the reader actually looking for, where do they get confused, and what do they need to make the right decision. We check what dermatological and cosmetology experts, as well as ingredient manufacturers, say on the topic.</p>
</div>
</li>
<li class="gm-step">
<div class="gm-step-num">2</div>
<div class="gm-step-body">
<h4>Writing from practice</h4>
<p>Content is shaped by the editorial team in clear, concrete language. Every claim must be backed — by an ingredient's mechanism of action, established skincare practice, or professional experience.</p>
</div>
</li>
<li class="gm-step">
<div class="gm-step-num">3</div>
<div class="gm-step-body">
<h4>Expert review by a cosmetologist</h4>
<p>Before an article is published, it's reviewed by <strong>Ana Š., graduate cosmetology engineer</strong>. She checks the accuracy of ingredient claims, the safety of recommendations, and the suitability of protocols for each skin type. If something isn't accurate, it doesn't get published.</p>
</div>
</li>
<li class="gm-step">
<div class="gm-step-num">4</div>
<div class="gm-step-body">
<h4>Published with clear authorship</h4>
<p>Every article carries a publish date, the author's name, and a note on who reviewed it. Readers always know who's behind the content.</p>
</div>
</li>
<li class="gm-step">
<div class="gm-step-num">5</div>
<div class="gm-step-body">
<h4>Regular updates</h4>
<p>Skincare science evolves. We review and update articles — whenever there are important developments or new findings. The last-updated date is shown on every article.</p>
</div>
</li>
</ol>
</section>

<section class="gm-inner gm-block">
<div class="gm-eyebrow">Expert Review</div>
<h2 class="gm-h2">Who reviews our content</h2>
<div class="gm-reviewer">
<div class="gm-rev-avatar" aria-hidden="true">AŠ</div>
<div class="gm-rev-body">
<h4>Ana Š.</h4>
<div class="gm-rev-role">Graduate Cosmetology Engineer · 15 years of experience</div>
<p>Ana is the house's expert authority — specializing in active ingredients, the skin barrier, and Korean skincare protocols. She reviews every article in the Skin Hub before publication, so every piece of advice is accurate, safe, and practical. Her work is grounded in the belief that beautiful skin is, above all, healthy skin.</p>
</div>
</div>
<p class="gm-note">A photo and full profile of the reviewer are shown alongside every expert-reviewed article.</p>
</section>

<section class="gm-inner gm-block">
<div class="gm-eyebrow">Sources and Evidence</div>
<h2 class="gm-h2">How we handle sources</h2>
<p class="gm-lead">Trust is built on verifiability. When we put content together, we draw on three levels of sources:</p>
<div class="gm-sources">
<div class="gm-src"><div class="gm-src-tag">Level 1</div><h4>Scientific and professional literature</h4><p>Peer-reviewed studies, systematic reviews, and position statements from dermatological associations — for claims about ingredient efficacy and safety.</p></div>
<div class="gm-src"><div class="gm-src-tag">Level 2</div><h4>Ingredient manufacturers and regulation</h4><p>Technical ingredient specifications, concentrations, and regulatory guidelines (e.g. on UV protection and active ingredients).</p></div>
<div class="gm-src"><div class="gm-src-tag">Level 3</div><h4>Editorial and professional practice</h4><p>15 years of experience in skincare and Korean protocols — for advice on usage, order of application, and combining products.</p></div>
</div>
<p class="gm-note">Whenever an article cites a specific study, we reference it in the "Sources" section at the end of the article. We don't make up sources or figures — if we can't back up a claim, we don't state it as fact.</p>
</section>

<section class="gm-inner gm-block">
<div class="gm-eyebrow">Product Recommendations</div>
<h2 class="gm-h2">How we choose products</h2>
<p class="gm-lead">The products we recommend are chosen by the editorial team — based on two criteria:</p>
<div class="gm-crit">
<div class="gm-crit-item"><h4>A formula that fits the purpose</h4><p>The product must contain ingredients that actually address the concern discussed in the article — at a meaningful concentration and formulation.</p></div>
<div class="gm-crit-item"><h4>Proven in practice</h4><p>Preference goes to products we know from hands-on use and that have proven themselves across different skin types.</p></div>
</div>
<p class="gm-note">Recommendations in articles are editorial choices. GlowSkinHouse is a store, so we do sell some of the products we recommend — but the selection is based on what's right for the reader, not on margins. If we wouldn't recommend a product ourselves, we don't recommend it.</p>
</section>

<section class="gm-inner gm-block">
<div class="gm-eyebrow">Corrections</div>
<h2 class="gm-h2">Corrections and Updates</h2>
<p class="gm-lead">If you find an error or outdated information in an article, let us know. We correct content quickly and note the update date for significant changes. Accuracy matters more to us than appearing infallible.</p>
<a class="gm-contact" href="mailto:info@glowskinhouse.com">Report a correction →</a>
</section>

</div>

<script type="application/ld+json">
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "AboutPage",
"name": "Our Editorial Methodology",
"url": "https://www.glowskinhouse.com/pages/uredniska-metodologija",
"inLanguage": "en",
"publisher": { "@type": "Organization", "name": "GlowSkinHouse", "url": "https://www.glowskinhouse.com" }
},
{
"@type": "Person",
"name": "Ana Š.",
"jobTitle": "Graduate Cosmetology Engineer",
"description": "Cosmetologist with 15 years of experience; expert reviewer for GSH Skin Hub content.",
"knowsAbout": ["skincare", "active ingredients", "skin barrier", "Korean cosmetics", "UV protection"],
"worksFor": { "@type": "Organization", "name": "GlowSkinHouse" }
}
]
}
</script>

.gm-hero{padding:1rem 0 2.4rem; border-bottom:1px solid var(--gm-line); max-width:44rem;}
.gm-kicker{font-size:0.6rem; font-weight:700; letter-spacing:0.22em; text-transform:uppercase; color:var(--gm-green); margin-bottom:1rem; display:inline-flex; align-items:center; gap:0.5rem;}
.gm-kicker::before{content:""; width:1.6rem; height:1px; background:currentColor; opacity:0.55;}
.gm-h1{font-family:'Newsreader',serif; font-weight:300; font-size:clamp(2.2rem,6vw,3.4rem); line-height:1.08; letter-spacing:-0.02em; margin:0 0 1.1rem;}
.gm-standfirst{font-family:'Newsreader',serif; font-style:italic; font-size:clamp(1.15rem,2.4vw,1.45rem); line-height:1.5; color:var(--gm-leaf); margin:0;}

.gm-principles{display:grid; grid-template-columns:repeat(2,1fr); gap:1rem; margin:2.4rem 0;}
.gm-pcard{background:#fff; border:1px solid var(--gm-line); border-radius:5px; padding:1.5rem 1.4rem;}
.gm-pnum{font-family:'Newsreader',serif; font-style:italic; font-size:1.6rem; color:var(--gm-gold); display:block; margin-bottom:0.4rem;}
.gm-pcard h3{font-family:'Newsreader',serif; font-weight:400; font-size:1.15rem; margin:0 0 0.5rem; line-height:1.25;}
.gm-pcard p{font-size:0.88rem; color:var(--gm-soft); margin:0;}

.gm-block{padding:2.8rem 0 0;}
.gm-eyebrow{font-size:0.66rem; font-weight:700; letter-spacing:0.18em; text-transform:uppercase; color:var(--gm-green); margin-bottom:0.7rem;}
.gm-h2{font-family:'Newsreader',serif; font-weight:400; font-size:clamp(1.7rem,3.6vw,2.3rem); line-height:1.15; letter-spacing:-0.02em; margin:0 0 1rem;}
.gm-lead{font-size:1.02rem; color:var(--gm-soft); margin:0 0 1.6rem; line-height:1.75;}
.gm-note{font-size:0.9rem; color:var(--gm-soft); line-height:1.7; border-left:2px solid var(--gm-green-soft); padding-left:1.1rem; margin:1.6rem 0 0;}

.gm-flow{list-style:none; margin:0; padding:0; counter-reset:none;}
.gm-step{display:grid; grid-template-columns:2.6rem 1fr; gap:0 1.3rem; padding:1.4rem 0; border-top:1px solid var(--gm-line);}
.gm-step:last-child{border-bottom:1px solid var(--gm-line);}
.gm-step-num{font-family:'Newsreader',serif; font-style:italic; font-weight:300; font-size:2.4rem; line-height:0.9; color:var(--gm-green); text-align:right;}
.gm-step-body h4{font-family:'Newsreader',serif; font-weight:400; font-size:1.28rem; margin:0 0 0.4rem; line-height:1.3;}
.gm-step-body p{font-size:0.96rem; color:var(--gm-soft); margin:0; line-height:1.72;}

.gm-reviewer{display:flex; gap:1.2rem; align-items:flex-start; background:var(--gm-deep); border-top:3px solid var(--gm-gold); border-radius:4px; padding:1.7rem 1.8rem;}
.gm-rev-avatar{width:64px; height:64px; flex-shrink:0; border-radius:50%; background:var(--gm-leaf); color:#fff; display:flex; align-items:center; justify-content:center; font-family:'Newsreader',serif; font-size:1.4rem; letter-spacing:0.05em;}
.gm-rev-body h4{font-family:'Newsreader',serif; font-weight:400; font-size:1.25rem; margin:0;}
.gm-rev-role{font-size:0.78rem; letter-spacing:0.04em; color:var(--gm-leaf); margin:0.15rem 0 0.7rem;}
.gm-rev-body p{font-size:0.94rem; color:var(--gm-soft); margin:0; line-height:1.7;}

.gm-sources,.gm-crit{display:grid; gap:1rem; margin-top:0.4rem;}
.gm-sources{grid-template-columns:repeat(3,1fr);}
.gm-crit{grid-template-columns:repeat(2,1fr);}
.gm-src,.gm-crit-item{background:#fff; border:1px solid var(--gm-line); border-radius:5px; padding:1.3rem 1.2rem;}
.gm-src-tag{font-size:0.6rem; font-weight:700; letter-spacing:0.12em; text-transform:uppercase; color:var(--gm-green); margin-bottom:0.6rem;}
.gm-src h4,.gm-crit-item h4{font-family:'Newsreader',serif; font-weight:400; font-size:1.08rem; margin:0 0 0.5rem; line-height:1.3;}
.gm-src p,.gm-crit-item p{font-size:0.87rem; color:var(--gm-soft); margin:0; line-height:1.65;}

.gm-contact{display:inline-block; margin-top:1.4rem; font-weight:600; font-size:0.92rem; color:var(--gm-green); text-decoration:none; border-bottom:1px solid var(--gm-green-soft); padding-bottom:2px;}
.gm-contact:hover{color:var(--gm-leaf);}

.gm-foot{padding-top:3rem;}
.gm-back{font-size:0.9rem; color:var(--gm-green); text-decoration:none;}
.gm-back:hover{color:var(--gm-leaf);}

@media(max-width:600px){
.gm-principles,.gm-sources,.gm-crit{grid-template-columns:1fr;}
.gm-reviewer{flex-direction:column;}
}
</style>